Have you ever been curious about the inner workings of marketing for SEGA in the early 90’s without having to read the “Console Wars” book?
The novel, written by Blake J. Harris, was initially announced in February 2014 to receive a film adaptation directed by Seth Rogen and Evan Goldberg. LEGENDARY Pictures has just announced it will back a dramatization for TV instead, directed by Jordan Vogt-Roberts, who previously directed “Kong: Skull Island.”
Rogen and Goldberg have both moved into executive producer roles to include Vogt-Roberts, Mike Rosolio (who will be writing the pilot episode), James Weaver of Point Grey Pictures, Scott Rudin and Eli Bush, along with Julian Rosenberg, then Harris and Jonah Tulis’ Flying Penguin Pictures.
“Console Wars” chronicles SEGA’s battle against Nintendo in the early ’80s and ’90s to gain market share in the video game industry with the SEGA Genesis. SEGA of America’s former President Tom Kalinske and Marketing Director Al Nilsen are prominent figures in the book, and I personally am interested in seeing who’s cast to play them.
Any guesses as to who they might be?[Via Nerdist]